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Create a Landing Page

Landing Pages in Mailchimp can help you grow your list and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start driving traffic to your page. You can edit, unpublish, or delete a landing page at any time.

In this article, you’ll learn how to create and manage a landing page in Mailchimp.

Before You Start

Here are some things to know before you begin this process.

  • Take a moment to learn about Landing Pages in Mailchimp.
  • Landing pages must be associated with a list in your account or your connected store. We’ll prompt you to make this choice when you go to build your page.
  • You can unpublish, edit, and republish a landing page at any time, but the URL and associated list or store can’t be edited after a page has been published.
  • The Landing Page Builder does not prevent you from publishing if you’ve left default content in your layout. We strongly recommend you preview your landing page and review your settings before you publish.
  • Embedded videos, iframes, and custom HTML can’t be used in landing pages.
  • Because merge tags pull individual contact data from your list, they can’t be used in public landing pages.

Create a Landing Page

First, you’ll choose the type of landing page you want to create, then you’ll design your content and configure the page settings.

To create your page, follow these steps.

  1. Click to start your landing page.
  2. Type a name for your landing page. This name is for your reference, and isn’t visible to landing page visitors.
  3. Use the drop-down menu to Select a list. Contacts who sign-up on your landing page will be added to this list.
  4. Click Begin.
  5. Click to select a template. You can learn more about landing page template options in our article About Landing Pages.
  6. Drag content blocks into your layout and customize the content for your landing page. If you need some inspiration, check out our design tips. Landing page templates include a logo placeholder, which is designed to automatically pull in your default brand logo. To learn more about this placeholder and how to use it, read Set a Default Logo.
  7. Click Preview in the upper-right corner to see what your page will look like.
  8. After you’ve designed your content, click Save & Close.

Read on to learn how you’ll set up your landing page. You can return and make edits to the design at any time.

Add a Page Title and URL

Here’s how to set things up.

Page Title

To add a page title, follow these steps.

  1. Click Add Page Title.
  2. Type the page title your contacts will see in their browser’s title bar and click Save.

All users can edit their landing page URLs. Paid users can also add a verified email domain to the URL. To use your own domain on a landing page, you’ll first need to verify a subdomain.

  1. Click Add URL.
  2. Choose to Use your own domain or Use a Mailchimp domain.
    • Use your own domain
      1. Click the drop-down and choose the subdomain you want to use.
      2. In the field, type the new URL.
    • Use a Mailchimp domain
      1. Click the drop-down and select the verified email domain you want to use.
      2. In the field type the new URL.
      3. When you’ve finished, click Save.

Settings and Tracking

In the Settings & Tracking section you can add Track with Mailchimp, Facebook Pixel, or Google Analytics on your landing page. We’ll also let you know if reCAPTCHA is enabled.

Before you can use tracking on your landing page, you must agree to our additional terms of use. Depending on what laws are applicable to your business, you may be required to notify your page visitors about tracking and allow them to opt out of Track with Mailchimp. If necessary, we recommend you add a notification bar that includes an opt-out link.

To edit the tracking options for your landing page, follow these steps.

  1. Scroll to the Settings & Tracking section and click Edit.
  2. Click Accept to confirm you agree to our additional terms. You’ll only need to accept the terms once.
  3. Check the boxes next to the tracking options you want to enable.
    • To turn on Track with Facebook Pixel, you might need to enter additional information depending on your ad type. If you want to use existing Pixel ID, enter it in the field.
    • To turn on Google Analytics, enter your Google Analytics ID.
  4. Click Save.

That’s it! As soon as you publish, we’ll start gathering data as people visit and interact with your page on the web.

Publish a Landing Page

When you’re ready, click the Publish button to publish your landing page.

After you publish, your page will be live on the web but unindexed so no one will see it until you share the link. We’ll compile report data as people visit your page and sign up for your list or make purchases.

After You Publish

After you publish, it’s time to drive traffic to your landing page so you can start seeing results. Here are a few things you can do.

  • Promote your page
    Promote and share your page with your contacts through other campaigns you create in Mailchimp. Create an automation for your landing page subscribers or customers, run an ad and link your page in your call to action, or include it in a regular email campaign. You can also copy and share the custom URL for your landing page on any social media platform.
    Promote Your Landing Page
  • View reports
    We’ll start compiling reporting data as people visit your page and sign up for your list or make purchases.
    Landing Page Reports
  • Target landing page signups
    If you used a Signup page template, you can segment your list to target contacts who sign up through your landing page. Send them an automated welcome series or email campaign with a special offer!
    Segment by Signup Source
    Create an Automated Welcome Email

Manage Landing Pages

After you’ve published a landing page you can edit, unpublish, or delete it.

Edit a Landing Page

You can make changes to the design of a published landing page at any time. Because we use the original page settings to compile your report metrics, you can’t change the page title, URL, or the list or store associated with the page.

To edit a landing page, follow these steps.

  1. Navigate to the Campaigns page in your account.
  2. Click the drop-down menu for the page you want to work with, and click Edit.
  3. Make any desired changes to your page.
  4. When you’re ready, click Save and Publish to immediately publish changes.

Way to go! Your changes are now live on the web.

Unpublish a Landing Page

To unpublish a landing page, follow these steps.

  1. Navigate to the Campaigns page in your account.
  2. Click the drop-down menu for the page you want to work with, and click Unpublish.
  3. In the pop-up modal, type UNPUBLISH, and click Unpublish.

You can leave your landing page unpublished, edit and republish, or delete it.

Delete a Landing Page

Just like any campaign in Mailchimp, when you delete a landing page from your account, you’ll also lose all its reporting data. We strongly recommend you unpublish landing pages you want to take offline, but keep the campaign in your Mailchimp account so you can access its data.

Both unpublished and deleted landing pages will display a 404 page not found message when someone attempts to visit the URL. If you still need to delete a landing page, check out Delete Campaigns from Your Account.

More Than a Landing Page Builder

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Much More Than a Landing Page Builder

Discover everything you need for a winning lead generation strategy online

Publish unlimited landing pages

Choose a mobile responsive free landing page template, customize it with the code-free drag and drop editor, then publish.

Drive traffic & capture limitless leads

Generate qualified leads and potential customers by instantly launching Facebook & Instagram ads from right inside our landing page creator.

Connect your tools

Integrate your favorite online marketing apps to automatically add leads to email lists and trigger follow-up workflows.

Easily experiment & optimize

Easily a/b test your landing pages, increase conversions, and manage your ad spend with clarity and confidence.

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“My list grew by 600% with Leadpages because it gave me the confidence to easily create beautiful pages and ads.”

Jenny Eden Berk

Create a Lead Generation Campaign

Publish in Minutes with 150+ Free Page Templates

Easily build and customize one of our professional landing page designs and enjoy unlimited publishing for lead pages, squeeze pages, pop ups, splash pages, and thank you pages. With our drag and drop editor, you’ll never need to code or hire a designer again.

Connect with a crowd

Acquire your dream leads—up to 2 billion of them.

Need qualified sales leads in a hurry? Ditch complex ad managers and start driving the best of Facebook’s 2 billion users right to your landing pages and squeeze pages with our integrated Facebook Ad Builder. Select your target audience, publish your ad, track performance in real time, and watch your business bloom with quality business leads.

Conquer Your Goals

Optimize With Confidence

Confidently optimize every aspect of your marketing campaigns with the help of our human-friendly analytics. Right inside our landing page software, you can easily decipher page performance, ad spend, and traffic so that you can make quick optimizations to capture more qualified leads.

Integrate with your favorite marketing apps

Become a true marketing pro when you use our seamless integrations that connect your lead generation tools and marketing automation. Create landing pages, capture email addresses inside segmented lists, and nurture your new leads with email marketing that’s better than any sales team.

Hungry for even more flexibility? Connect your Leadpages account with 1000+ apps through Zapier.

Creative Bloq

  • Web design
  • 14 great landing page designs

Your landing page design is vital to your website’s success. Here’s how to get it right.

The right landing page design can make or break a website – as this is the first thing your visitors will see, if you get it wrong, most people won’t hang about.

Landing page designs should clearly convey the unique selling point (USP) for the product or service, and focus on one call to action (CTA), such as getting the visitor to register their details or to make a purchase. Whatever the goal, it’s up to the design of the page to channel the user towards it, whether through use of white space, contrasting colours or more explicit directional cues. (And having the best web design tools to hand will help you achieve this.)

Clear, succinct headers and sub-headers and punchy, easily scanned bullet points are the order of the day. The landing page should be prominently branded, often incorporate a hero image to communicate the product or service at a glance, and cut straight to the point to avoid users’ attention drifting.

With all of that in mind, we’ve pulled together some particularly effective examples of landing page design from across the web.


Clément Chenebault’s site is fun and fluid

Since the web’s inception, developers and designers have pushed and shoved at the outer edges of what’s possible, seeking to do something new or interesting and pushing back on expectations for what a website is and how it works. This free-spirited experimentation is a hallmark of the weird, wild web.

Clément Chenebault’s portfolio site, MADCLEM, follows in that storied tradition of pushing boundaries, turning a simple grid of colourful squares into a fluid, malleable mass of liquid blobbery. The whole site bends and bulges with every movement you make, expanding and contracting to show little glimpses of portfolio pieces as you find your way through the gelatinous mass. The site is a fun, wavy island among an often monotonous sea of same-y looking designer and developer portfolios.

02. IBM Plex

The single-pager for IBM’s Plex is designed to show the new font off to best effect

IBM recently released its own custom font; this is the first refresh of its corporate typeface since 1956 so it’s a big deal. To help introduce the typeface to the world, IBM asked studio XXIX to design and build a website to show it off. The thinking behind the design was to use images, animation and photography to tell Plex‘s story while showcasing the font in exciting ways.

What’s great is that a lot of the site serves as a way to test out the font and explore the multiple styles available to use. So you can really see it in context before you decide to start using it in projects. The site is definitely one for graphic designers and is somewhat reminiscent of a portfolio page. Especially because, despite the dense information displayed, you can continuously scroll through the different sections, as you are greeted by some inventive scroll-triggered animation.

03. Cowboy

Ride ’em! Cowboy’s site keeps your attention on what matters: the bikes

Cowboy is a new generation of electric bikes, targeted at city dwellers in the US. As a result, its website had to be slick in order to communicate the value of a product that is looking to revolutionise a market known for churning out unattractive, clunky bikes.

Created by Ueno, the site uses bold typography, strong colours, great photography and is built really well, offering a first class experience to users. The bike itself takes centre stage and immediately draws the eyes of the user.

The transitions and magnification of bike features, as the user scrolls down, are kept subtle so the bike remains central. The focus on content and not over-engineering the experience also means the site loads quickly across all devices and is very responsive. The app for the bike has its own page and parallaxes between features and the performance data offered reveals the connected nature of the product and parallax within the boundaries of the device beautifully.

04. Interface Lovers

Interface Lovers’ landing page keeps things uncomplicated and clean

Designing a landing page for a site dedicated to ‘interface lovers’ is no mean feat, but Timothy Achumba – a designer for Facebook – has nailed it here. The site aims to inspire people, provide practical advice on the craft of UI design, and celebrate different designers’ unique experiences.

The design places the focus firmly on content, and uses a balanced layout inspired by Achumba’s first love: print. “The design for Interface Lovers, based on a simple three-column grid taken from a newspaper layout, is uncomplicated and clean,” he says. Beautiful portrait photography draws visitors in and emphasises the site’s interest in individual stories.

To build the site, developer Iheanyi Ekechukwu took advantage of Tachyons, a functional CSS framework that allows for granular control over the design. The result is a gorgeous, minimal design, without any bells and whistles getting in the way.

05. Google Fonts

Google directs you straight to the fonts without any fuss

Originally launched in 2010, Google fonts are now viewed on the web over 15 billion times a day, in over 135 languages worldwide. The Google Fonts site is clean and fully responsive, using Material Design for its grid and styling.

In her blog post about the project, designer Yuin Chien explains that «by building in the ability to play with scale, colour and font pairings, we invite everyone to discover and seamlessly use typefaces in their projects.» And she’s right; the interface is inviting and beautiful. It’s also intuitive and fun to explore.

Crucially it doesn’t force you to jump through hoops to get to the fonts; they’re right there at the top of the landing page, ready for you to play with. You can type straight into the page’s text fields to test them out. And if you’re overwhelmed by choice, Google makes it easy to narrow things down with tick boxes for font categories and handy sliders for number of styles, thickness, slant and width.

06. MIT Technology Review

MIT Tech Review keeps it simple

So many sites go out of their way to reel in those page views with fancy tricks, it’s a relief to find a site that keeps things nice and simple. MIT’s Technology Review, first published at the end of the 18th century, has a long and proud heritage, and its site has been tailored to showcase excellent art and be a delight to read.

The landing page is a joy to behold, starting you off with a bold cover story, three secondary stories, and a roundup list of the day’s top stories called ‘The Download’. This enables visitors to quickly get to what matters in a no-nonsense way.

A large red Subscribe CTA in the top-right also immediately draws your eye, channelling visitors to the paid website options without impeding their enjoyment of the free content available.

07. Resn

The mysterious ‘drop’ breaks most of the rules of conventional landing page design

Now let’s look at a page that disregards most of the rules of landing page design, yet succeeds anyway. Never one to fall in line and use a standard UI pattern, design agency Resn has built a landing page centred around ‘The Drop’, an enigmatic, shimmering teardrop-shaped polygon that acts as a portal into the Resn psyche.

Click and hold your mouse and you get to be, variously, a greyscale, apple-themed kaleidoscope; a bat with a ouija board that uses its x-ray laser beams to strip the flesh from people in old paintings; a fun tube; a psychedelic Yakult that dispenses bizarre clipart; and goodness knows what else.

Resn has broken many of the usual rules for creating a landing page, but the result is compelling enough that you’re likely to keep digging around if this kind of thing floats your boat, and refrain from wasting their time if not. ‘The Drop’ probably works as a perfect filter for attracting the kinds of clients the company wants to work with, and it is a truly magnificent landing page that you’ll probably never forget.

08. Present & Correct

With its neatly laid-out grid of glorious imagery, the Present & Correct site reaches out to what is surely its core audience: people who fetishise stationery.

A graph paper background, pale grey colouring and classic font channel a school exercise book vibe and each panel displays a beautiful product. Stock is meticulously arranged into categories displayed in the top menu bar, and it’s tempting to click through the whole lot, starting with the intriguingly-titled ‘Ephemera’ section.

09. Monotype

Like the company itself, Monotype’s landing page is about the power of typography

«We are the company behind type,» states Monotype’s landing page, and its understated yet smart design goes hand-in-hand with this confident statement. The entire left half of the landing page design is dedicated to the company’s mission statement, and there’s a clever twist: through a dropdown you can view the text in an assortment of fonts, and in various weights and styles, to get a taste of what Monotype does.

The right-hand side of the page is given over to a link to the Monotype library, enterprise licence, and company news, with large ‘M’ icons in different fonts, acting like drop caps. A muted sepia colour palette keeps the focus firmly on the fonts.

10. LS Productions

LS Productions – a stills and motion service production company based in Scotland – knows what its biggest asset is, and that’s what you’re presented with when you go to its site. A window-filling looping video showcases a selection of the company’s work, all set in beautiful locations. Scroll down and you’ll learn of its three main services: motion, stills and locations.

By this point the landing page has already done its job. Everything below – the gorgeous location of the week, the ‘meet the team’ section – is just window dressing. If you’re looking to hire LS Productions then you’ll have already moved on to one of the main service pages, where you’ll find a wealth of relevant, well-presented information convincing you of the company’s suitability.

11. O’Neill

American lifestyle brand O’Neill is largely focused on two things: surf and snow. And its US site makes that perfectly clear with an image-led landing page that sells you its clothing ranges and sports gear through stunning photography of big waves and snow-covered mountains.

A set of drop-down links at the top of the landing page can take you straight to what you want if you know what you’re after, but beneath that the landing page sets out to seduce you, with several large, image-led section links and Instagram galleries. It’s all quite enough to get you dashing to the beach – or the top of the nearest mountain – but not before stocking up on O’Neill gear first.

12. Hipstamatic

For retro analogue photography app Hipstamatic, it’s all about demonstrating the cool features, as well as the look, feel and intuitive navigation of the app, in as engaging a fashion as possible to draw users in.

At the top of the page, a scrolling gallery strip showcases the ‘Hipstamatic aesthetic’ in practice, while an enormous iPhone showcases the latest version of the app, with its old-school ClassicMode and new ProMode, with more up-to-date features. Beneath that a new strapline sums up what Hipstamatic is now all about: «Make beautiful photography», with a big CTA directing you to the App Store.

13. Apple

It’s no surprise that the undisputed masters of industrial design can knock together a decent website, and the effortless simplicity of has even won it a D&AD Black Pencil.

The homepage slices through the company’s extensive product range and zeroes in on just one hot product of the moment. Besides the simple navigation bar across the top, it’s just beautifully shot product photography, the product name and its slogan. There isn’t even a CTA here – Apple sensibly assumed its tech-savvy audience will know the image and text is hyperlinked to more information. It’s a true masterclass in restraint.

14. Pinterest

Pinterest knows what it wants, and is in no mood to beat about the bush: it’s sign up or nothing. The popular online scrapbook is confident enough in its brand and burgeoning reputation not to worry too hard about selling itself, or giving users an opportunity to browse around some boards and risk getting sidetracked.

Behind the signup card, one of Pinterest’s scrapbooks of glorious photography scrolls tantalisingly upwards, giving a taste of what’s on offer for users. This is a stripped-back and beautified version of what you actually get – no wordy descriptions, ads or repin info clutters up this version of the homepage.

Landing Pages

Create must-click destinations

With Mailchimp, you can design beautiful landing pages in just a few minutes. Create a clear call to action that makes it easy for people to join your list or buy your products.

Templates that work hard for you

Offer a free download

Increase your list growth by offering a special download to new subscribers.

Promote exclusive offerings

Let your best customers know about special offers.

Hold a contest

Run your own giveaway to collect email addresses and turn potential customers into loyal ones.

Announce a pre-sale

Offer exclusive access to your products or services before they’re widely available.

Highlight products

Feature a top seller or promote your latest collection with product imagery pulled directly from your site.

Publish unlimited pages for free

With Mailchimp, you can create as many landing pages as you want at no cost.

Watch your list size grow

Landing page users have seen their list growth rate increase by an average of 36%. Our templates are designed to catch and keep your customer’s attention and prompt action.

Go from concept to publish in minutes

Content from your site auto-populates in your file manager, while our drag-and-drop builder makes it easy to create your own page. Plus, your pages are automatically optimized to look great on any device.

Get more page visits, find new customers

Combine landing pages with your campaigns to create a complete brand experience for your customers. You can design a landing page to showcase products or promote a special offer, then drive traffic to the page with social ads that target existing customers or new audiences.

Learn what works

Access your landing page’s data to determine what’s working best for your audience. You can get reports on visitors, clicks, conversions, and revenue, as well as track what content or offerings are of the most interest to different audience segments.

Make each page a natural extension of your brand

With Mailchimp’s custom domains add-on, available for $99/year, you can customize the URL of your landing pages. Use your existing domain name and a unique subdomain to create recognizable links for each page, giving them a branded, professional feel.

Kristen Lambert, founder of Third Piece

We’re here to help

Whether you’re new to landing pages or getting ready for another launch, our collection of articles, guides, and tutorials has everything you need to get started and get better.


Looking for free landing page templates to support your next lead generation campaign? Come and get ‘em — right inside Leadpages! Inside our landing page creator, you’ll find more than 100 professionally designed landing pages that have been scientifically structured to be high converting.

Whether it’s a squeeze page, pop up, splash page, sales page, or thank you page — you’ll find pre-designed, mobile responsive templates that you can quickly customize and publish without touching a speck of code. With the help of our drag and drop editor, every element on the page can be personalized to suit your unique business sand campaign type. Swap out the images, tweak the sales copy, add in a call to action, publish — and you’re off to the races!

Isn’t it time you stopped fussing with website builders and coding and start focusing on giving your audience the content they crave? We think so.

Sales Pages Landing Page Templates

Like an online sales force to pitch your key products 24/7

At Leadpages we’ve always been about design and professionalism, and this template does just that. This visually stunning, free landing page template was built from the ground up to increase conversion rates as well as boost your sales — whether you’re targeting existing subscribers or cold traffic. By building this landing page you get the best of both worlds, a gorgeous, yet professional looking template that will ultimately boost your conversion rates.

If you’re already using Leadpages, use a Leadpages integration to easily turn your landing page into a checkout page with a Stripe integration or ecommerce integration.

Discover more Product Sales Pages inside our Landing Page Library.

Sales Page Landing Page Best Practices:

  1. Value-prop headline: Yes, you’re promoting a product/ service, but it’s critical that you stay customer-centric. Include a user-focused value proposition in your headline.
  2. Create a sense of urgency: Encourage your audience to make a quick decision by adding in a (free) landing page countdown timer.
  3. Scarcity: How many products remain? Is it available for a limited time only? If so, state that loud and clear! It’s a persuasive sales technique for driving decision making.
  4. Money-back guarantee: Reduce barriers to purchase and encourage new buyers to trust you by offering a money-back guarantee. (Something to consider.)
  5. Landing page length: Tailor the length of your landing page to suit the level of education necessary to purchase your product. Higher ticket items, typically require more information than free giveaways.

eCourse / Online Training Landing Page

Stop students in their tracks and shuttle them through sign-up

This landing page design is powerful. By using this template your audience will be focused on what is in front of them. This template design grains the attention of your audience by presenting them with your message and display button at the exact time you pitch your product or service in your video. But that’s not all, it also swipes out all other distractions that you visitors- creating a distraction-free environment. Your audience will see your video, hear what you’re saying, and will find your copy compelling, ultimately clicking that button at the exact time you desire.

eCourse / Online Training Landing Page Best Practices:

  1. Introductory video: Create a brief introductory video to host on your landing page that gives a taste of what users will experience inside the course.
  2. Get specific: In your headline and sub-header, explain what format your e-course will take and what topics will be covered
  3. Clear call-to-action: Keep your call-to-action button crystal clear in regards to what ‘next step’ you’re inviting site visitors to take. It’s ok to be clever, as long as you don’t confuse anyone along the way.

Double opt-in confirmation landing page

Collecting consent for new email subscribers

In many ways, landing page design is just as important as the copywriting on the page and this free template is proof of just that. Once someone opts into your email list, you can display a double opt-in confirmation page which tells people what to do in a few simple steps. Simple guides like an email link and an image of what the confirmation messages looks like etc. make for an easy step-by-step process. By using this sleek step-by-step design that gives your audience clear expectations, they won’t miss a thing and both your engagement and conversion rates will benefit as a result.

Ready to find your opt-in landing page? Visit our free landing page template library.

Double Opt-in Confirmation Landing Page Best Practices:

  1. Be human: Feel free to get a little creative with your headline and go beyond: ‘subscription confirmed.’ Welcome people to your list and let them know that they’re in for a great ride.
  2. Set expectations: Tell your new subscriber exactly what’s coming down the pipeline for him or her and what actions are required next.
  3. Minimalist design: Now is not the time to pummel your subscriber with different content and calls to action. Focus on the most important elements and strip everything else away.

Visit our full library of fresh landing page templates

Ebook Landing Page Opt-In

The Bestselling Ebook Launch Landing Template

Are you a budding author eager to build an email subscriber list by giving away an ebook or guide?

With competition becoming more fierce in the ebook marketplace, it’s more important than ever to create excitement about your book and increase your audience engagement. By choosing this template, you’re already on the right track! This ebook landing page (which also functions as a minisite) helps you put your ebook, kindle book, or recent publication on display, provide a brief synopsis or sales pitch, and invite your audience to immediately take action and ‘get it!’ We’ve even made sure that this template gives you the ability to give away a free chapter of your book, so you can hook your readers right from the start.

Ready to find your ebook landing page? Visit our free landing page template library.

eBook Landing Page Best Practices:

  1. Include a mock-up: Even digital products benefit from a visual representation because humans love to feel like they’re receiving something tangible
  2. Write a quick synopsis: In the body copy of the ebook landing page, include a brief description of the content. Write it out in a paragraph or bullet points (and A/B test the two landing page versions to discover which one is higher converting!)
  3. Social media, testimonial, and video sections: A little social proof or personalized touch can help to create the excitement you need for a successful launch.

Thank You Landing Page

A Thank You Webinar Landing Page Template

Hosting a webinar can be difficult especially once you know that you’re lucky to get 20% of your registered attendees to show up for your event. All in all, that means 80% of the people who sign up won’t hear or see your webinar, and that mean no new customers. This webinar registration thank you landing page was designed to get more attendees to show up for your next webinar. By using this template you’ll not only be able to inspire attendees to show up, but you’ll be able to turn attendees into customers!

Ready to find your thank you landing page? Visit our free landing page template library.

Thank You Landing Page Best Practices:

  1. Include the “housekeeping details”: Your thank you page serves a purpose and should confirm registration and restate when the webinar takes place and how to gain access.
  2. Video Introductions: Display your personality and professionalism by including a brief video introduction to your webinar.
  3. Short-form: Short form landing pages can work great to help funnel site visitors to take that next action. Deliver the key content and then call them to action.

Splash Page Landing Page

The Coming Soon Landing Page Template

Splash pages are typically the page that a website visitor sees before being given the option to continue to the main content of the site, but they can also be used to pre-launch products and services and give away ‘early access’ or ‘waiting list sign-ups.’ Let your audience in on the secret of what’s ‘coming soon.’ include a powerful headline that’s driven by a clear value proposition, and include a link to more information.

Ready to find your splash page landing page template? Visit our free landing page template library.

Splash Page Best Practices:

  1. Clever (clear) calls to action: Invite your traffic to ‘get early access’ or to step inside ‘early-bird registration’ and you’ll create the sense of exclusivity.
  2. Minimalist design: If you have stunning images or mockups of your product, service, or customers — use them! Keep things simple and let the design do the talking.
  3. Button above the fold: Splash pages, in particular, have to achieve the whole pitch in a single screen view, so be sure to keep your CTA button above the fold.

Put these templates to good use

Start your free 14-day trial and build before you buy.

Opt In Landing Page

Simple lead capture landing page and form

Opt-in landing pages are essential for collecting email addresses of qualified leads. You’ll likely have dozens of opt-in landing pages across many different campaigns and locations, so it’s worth it to learn what works best for your particular audience. Keep your written copy simple and compelling (on the righthand side if possible) and your form fields down to a minimum.

Opt-in Landing Page Best Practices:

  1. Minimalist form fields: Simplify and reduce the information a visitor is required to enter into any lead capture form. The fewer barriers to entry, the more leads you’ll let in through the door.
  2. Stunning imagery: Studies show that visitors consume imagery before they read the written copy — so put extra effort into finding visuals that communicate the message and sentiment of your campaign.
  3. Single call to action: Don’t crowd your landing page with unnecessary links and multiple calls to action. You want to create a single-file line towards a single conversion event. That’s what will make your conversion funnel truly irresistible.

Upsell Landing Page Template

The ideal way to boost your revenue

This Upsell Landing Page template will boost your sales- and help you stop losing them. This landing page design is different than most, making sure to give your visitors the most out of your download. By displaying a “click and find out more” button you give specific instructions to your customers on how they can learn more about your product or service. This process is quick and simple making sure that you and your customers know exactly what’s going on. Plus, we made sure that this landing page template redirects customers to a sales page making sure that they stay on your site.

Interested in getting started? Discover more Upsell Landing Page Designs!

Opt-in Landing Page Best Practices:

  1. Positivity pulls people in: Add in an affirmative ‘yes!’ to your opt-in form to help your leads lean into the offer.
  2. Contrasting colors: Color psychology is an important part of your landing page design. Choose a button color that contrasts against the background.
  3. Bold bullet points: Bullet points and lists are ideal for web readers who have notoriously short attention spans. Rather than hitting them with a giant paragraph of text, parse out your points into snackable phrases.

Video Landing Page Template

Attention-Getting Video Sales Landing Template

There’s no better way for you to get your visitors attention than by displaying nothing other than your sales video landing page. Waiting to show it at the exact right times gives you the benefit of the doubt by engaging your visitors, having them hear the message, and getting value out of your presentation. Once this happens you’re giving your pitch, and an opt-in box or buy button will automatically appear under the video. Perfect timing makes for a desired action, that way you don’t have to ask anything of your customers. Want to improve your conversion rate for your product or service at the same time, then this is the landing page template for you. Learn how it works or check out our Video Landing Page Templates!

Opt-in Landing Page Best Practices:

  1. Get on Camera: Across multiple channels, video content has fabulously high engagement rates. Find a way to communicate your message in this medium and you’ll delight your audience.
  2. Keep it quick: Aim for landing page videos of under 60 seconds (ideally 30).
  3. Keep in mind: Using videos on landing pages can increase conversions by 86%.

Visit our full library of fresh landing page templates

Newsletter Landing Page Template

The Latest Newsletter Landing Page Template

Are you using a regular email newsletter as part of your email marketing campaign? If so, well done! It’s a great way to warm up your leads, nurture them with value-add content, and stay top-of-mind until they’re ready to become paying customers. Use this free newsletter landing page template to showcase the value of your newsletter (answer the question: what’s in it for them) and collect subscribers right on the spot!

Newsletter Landing Page Best Practices:

  1. Copy & Design: Create a clean, crisp, and free of clutter (create white space) Newsletter, this way readers will actually read your content.
  2. Content: Balance your newsletter to 90% educational and 10% promotional, doing so will keep your customers engaged.
  3. Visual CTA’s: Create CTA buttons that are images, then add alt text to them, ensuring that your subscribers can make a conversion.

Facebook Landing Page Template

The Best Rated Facebook Landing Page Design

Want to capture your Facebook audience with an ad? Well you only have 10 seconds to make an impact! Engaging customers can be difficult, but we’ve made a landing page template that makes it easy. This template does the work for you, it provides an easy path for your final goal (conversion rates), that way the $$ you spent to get your campaign off the ground was worth it. Whether you’re capturing leads with a free lead magnet, promoting a membership offer, or selling an e-commerce product/service, your landing page is your opportunity to close the deal – and if you don’t do it well, you’re letting leads (and money) slip through the cracks. The Facebook landing page is the page that your visitors are taken to after clicking on your ad. By creating a Facebook landing page that tracks them with the Facebook pixel and gets fans into your email list, your audience has the opportunity to experience your content beyond social media. You can send them personalized messages about product announcements, upcoming events, and cool giveaways—and add them to automated email sequences to ultimately turn them into customers. Want to see more Landing page designs? Click here.

Easy Tips & Tricks For Facebook Landing Pages:

  1. Create interest: Create an incentive on your landing page and ads, displaying the need for your product or service.
  2. Hero shot: Only include high-quality images that are relevant to the rest of your content.
  3. Conversion: only include pieces of information that contribute to conversion, don’t include irrelevant information.

Webinar Landing Page Template

Leadpages Highest-Converting Webinar Template

Leadpages has reinvented the webinar registration process with one thing in mind: conversion rate optimization. We’re always improving our landing page design(s) to help you reach your conversion rate; we’ve done this by taking one of the highest converting webinar registration pages and updating the look and feel- and it’s proven to be effective. This webinar registration page utilizes conversion design practices to be one of the most effective webinar registration landing pages in the Leadpages library of landing page templates. Want this template, click here.

Effective Webinar Landing Page Tips:

  1. Visual hierarchy: include headlines, sub-headlines short paragraphs, and bullet points to make easy to follow content.
  2. CTA: creating a distinct CTA button makes it easy for your visitors to see it and convert while on the form.
  3. A/B testing: Use A/B Testing on images, paragraphs, hyperlinks etc. to see what needs to be changed or improved on the landing page.

Put these templates to good use

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