Digital marketing



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Experiential Learning for Students. Real Impact for Nonprofits.

OVERVIEW

Online Marketing Challenge (OMC) is a unique opportunity for students to get real-world experience creating and executing online marketing campaigns for real nonprofits using a $10,000 USD monthly budget of in-kind Google Ads advertising credit through the Google Ad Grants program. This global academic program brings two worlds together, partnering students and nonprofits, to support digital skill development and drive positive change around the world.

WHO CAN PARTICIPATE?

The Challenge is open to higher education students from undergraduate or graduate programs, regardless of major. Students must form teams of 2-5 members and register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute. Google will partner student teams with select nonprofits that are a part of the Ad Grants program and have opted in to participate in the Challenge.

HOW DOES IT WORK?

  1. Student teams of 2-5 members review Online marketing trainings, build their digital skills and pass the Academy for Google Ads Fundamentals Exam.
  2. Student teams partner with an Ad Grants nonprofit, meet with the organization to understand their cause, audience and goals, evaluate their existing campaign structure and performance, and develop a comprehensive digital marketing strategy.
  3. Using the free Google Ad Grants Google Ads advertising budget — up to $10,000 USD per month — student teams develop and execute online advertising campaigns over the course of at least 4 weeks to help drive conversions for their nonprofit partner.
  4. At the end of the partnership, student teams complete a Post-Campaign Analysis and deliver future recommendations to their nonprofit partner to help them continue to thrive online.
  5. Student teams that demonstrate strong Google Ads knowledge, develop a thorough online marketing strategy, execute optimized Google Ads campaigns and provide a post-campaign analysis with future recommendations for their nonprofit partner will receive a personalized certificate from Google recognizing their academic achievement and social impact. Top performing teams also have the opportunity to submit their story to be featured in Google’s Social Impact Spotlight Series, as well as Hangout on Air with Googlers near and far.

STUDENT BENEFITS

OMC is a tool for bringing marketing theory to life by engaging students in a hands-on learning experience that gives them the opportunity to:

  • Gain valuable business, marketing, analytical and consulting skills through a practical experience
  • Contribute to a meaningful cause while learning from real organizations
  • Collaborate effectively in a professional group setting
  • Build a true relationship with a client and make a real-life impact
  • Gain exposure to the digital marketing landscape using real money on a live advertising platform
  • Build tactical skills that are in high-demand on the job market

HOW CAN NONPROFITS GET INVOLVED?

Any nonprofits that are a part of the Ad Grants program and are interested in partnering with students to optimize their online presence can express their interest in participating in Online Marketing Challenge through this form.

If your organization is not a part of the Ad Grants program, please check if it is eligible and start by applying for the Google for Nonprofits program. Once you have been approved for both the Google for Nonprofits program and Ad Grants, you may then complete the above form to express interest in getting involved with Online Marketing Challenge.

Digital Marketing

What it is and why it matters

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Video: What is Digital Marketing?

Manage customer relationships across all channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

Marketing Insights

Explore insights from marketing movers and shakers on a variety of timely topics.

What To Read Next

  • Take a look at this SAS Best Practices white paper: Digital marketing: Are you ready to go agile?

More on Digital Marketing

Challenges facing digital marketers

  • Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
  • Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
  • Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

Video: Digital Intelligence with Predictive Analytics

Three keys to digital marketing success

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.

WE ARE A DIGITAL MARKETING COMPANY

DELIVERING OUTSTANDING BRAND EXPERIENCES ONLINE

Engage

With our Social Media Marketing services, we help you engage with the audience by expanding presence on social media channels like Facebook, Twitter, LinkedIn, etc., and creating brand awareness among masses.

Drive Traffic

We deliver Search Engine Optimization Services and App Store Optimization Services to help you grab the opportunity of serving your customers when they look for you! We ensure that you appear on top of search engine results and as well at top of app store search results.

Increase Leads

With our result-driven Email Marketing, we help you target the right set of customers through effective emails. We develop personalized email marketing campaigns that engage prospects and convert them into customers.

Boost Conversions

Through our comprehensive Pay Per Click Services, we assist brands appear on the first page of search engines, expand online presence and generate more leads and higher ROI.

We are a digital marketing company, the answer to YOUR question of boosting your brand online!

Have an idea? We can convert it into a business plan!

Who We Are

Simply speaking, we build assets for brands online!

We are a friendly, talented and expert team of creative thinkers, innovators, advertising strategies, social media managers, digital marketers and copywriters- developing optimized online marketing campaigns, introducing you to the right audience, delivering exceptional digital experience and ON TOP OF THIS, increasing your ROI!

What We Do

When it comes to building your brand online, we do everything it takes to help you gain competitive edge. And we will go the extra mile to become your partner in success!

Our spectrum of services that is aimed at helping you generate leads and augment online sales includes Search Engine Optimization, Social Media Marketing, Pay Per Click, Content Marketing Outreach, Email Marketing and App Store Optimization & Marketing. Right from chalking out end-to-end digital marketing strategy to its tactical execution, we have got it all covered!

How We Do

With the right blend of technologies, skilled experts and result-oriented approach, we create digital marketing programs that increase your presence online and expand customer base. We eye your ROI because we don’t settle for anything less than great returns!

Définition : Marketing digital

Ecrit par B.Bathelot, mis à jour le 13 novembre 2016 .
Glossaires : 1001 Marketing

Le marketing digital également couramment appelé marketing numérique désigne l’ensemble des techniques marketing utilisées sur les supports et canaux digitaux. Le terme est probablement appelé à disparaître dans la mesure ou le marketing à tendance à devenir « par essence digital ».

Le marketing digital recouvre essentiellement les applications marketing liées à l’Internet « traditionnel », mais également celles liées aux téléphones mobiles, tablettes, GPS et autres applications et objets connectés. Le marketing mobile (sites mobiles + applications mobiles) y prend une place de plus en plus importante.

Outre ces techniques de marketing digital nées avec Internet, le marketing digital comprend également de plus en plus des techniques ou domaines considérés comme appartenant au marketing traditionnel offline qui se digitalisent. On parle alors de digitalisation du marketing.

Même si les deux domaines sont évidemment indissociables et complémentaires, le marketing digital se distingue du marketing offline ou « traditionnel » par de nombreux aspects qui introduisent une réelle rupture et un nouveau paradigme.

Parmi les caractéristiques ou éléments distinctifs du marketing digital on peut citer entre autres :
– un marketing du temps réel
– un marketing privilégiant les économies d’échelles et la domination
– un marketing de la donnée et du tracking (big data)
– une réelle mise en oeuvre du « mythique » « one to one »
– un marketing souvent facturé à la performance
– un marketing technique / informatique
– un marketing mathématique et algorithmique (math men)
– des capacités d’automation marketing
-…

Les investissements en communication digitale en 2015 selon le SRI :

Le marketing digital vu par l’UDA fin 2016 :

What is Digital Marketing?

What is Digital Marketing really about

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Video: What is Digital Marketing?

Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

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